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A Bold Refresh, Powered by Our People:
At MasterControl, transformation starts from within. Our Repainting Initiative isn’t just about refreshing our brand—it’s about celebrating the people who make MasterControl what it is. This internal campaign is designed to engage employees, encourage participation, and bring our brand evolution to life with our own team members as the face of the transformation.
This initiative aims to modernize our brand’s visual presence while strengthening company culture. By involving employees as models and brand ambassadors, we’re turning a standard update into an interactive, community-driven experience that reflects the energy and innovation behind MasterControl.
Approach
Through a fun and dynamic internal campaign, we are:
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Featuring employees as the face of the transformation—real people representing real change.
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Capturing the journey with engaging visuals and storytelling that highlight the repainting process.
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Creating interactive experiences where employees can participate in the refresh fosters a sense of ownership and pride.
Impact
By making employees the heart of this initiative, we’re not just
repainting—we’re reinforcing our company culture, unity, and shared vision. The campaign will enhance the workspace environment, boost morale, and create a more immersive, people-first brand identity. This isn’t just a color change. It’s a celebration of MasterControl’s evolution—powered by the people who make it extraordinary.
